How can you tell if your business blogging or Website marketing is working?

With many types of marketing it is hard to tell if the marketing program is actually working.

However with the invention of the internet and the invention of business blogging that is very much different now.

Now you can use Google Analytics to measure any campaigns and to gauge success.

When you take part in business blogging it is good to keep topics focused.

That topic will then get you some good initial visibility on the search engines (which can be measured using the FREE Google Analytics tool).

If people like your blog content and they visit your website (or another page on your company website - if you have your blog integrated with your site) then your business blogging marketing strategy is working.

However if people are reading your blog but then not buying your products or service then although the blog marketing is working there is still some sales & marketing work required, on your website or within your business / sales proposition, in order to get the business blogging campaign really working for you.

Business Blogs when working well will gather traffic and visitors but it is your website and your products or services that have to do the sales job in order for you to see some real tangible results.

You can use your blog to capture keyword focused search engine visibility and to get new visitors to your site, then you need to offer some thing of value to the blog readers (this can often be something valuable in the form of knowledge, that they can use) and then you need to create a good proposition and website in order to convert that traffic in to sales.

Business owners can often be worried when they see lots of web traffic but no sales, however this is a good problem to have. At least your half way there.

Now you just need to find the most common page your visitors read, after your business blog posting (using google analytics) and make sure that this page is working for you.

You can get a good friend or colleague to read this page and to find out what it is encouraging them to do. If it is the action you want then the combination of the blogging and this action page, should work for you.

It is important in business to measure things, monitor them and constantly look to make improvements. You can use Google Analytics to measure your marketing efforts and then just keep adjusting them until your sales or actions really pick up.

Mr Viral Marketer
http://www.mrviralmarketer.co.uk
@mrviralmarketer
http://www.mrviralmarketer.blogspot.com